 |
- In response to changes in society and
culture, new Lifestyles have arisen.
- Certain Sports are integral components
of these Lifestyles:
- Edgy urban Action or Extreme Sports
and activities; and
- Mythic Outdoor or Adventure Sports
and activities.
- These Lifestyle Sports have exploded
in popularity and status.
- Lifestyle Sports embody a different
creed than traditional Sports:
- Participants distrust and avoid big
companies and conventional marketing.
- “Do it yourself - Everyone
can do it.”
- Commonly and unnecessarily limited
in its citation as the Punk Rock creed, this statement
of empowerment and self-reliance is also a strong mainstream
theme of the entire Experience Economy.
- Peer respect and praise is
more important than competitive honors on a larger, more public
and lucrative stage.
- Turning Lifestyle Sports into
competitive sports has created tension within the endemic
groups that live the Sports.
|
|
