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- Recent changes in society and culture have been dramatic and
accelerating in pace.
- The technology revolution and increasing job and geographic
impermanence have displaced traditional groups.
- The world is now well beyond most persons’ understanding
let alone any sense of control.
- Conventional marketing and large corporations are being
questioned and increasingly rejected.
- Sport is an integral part of our society and culture.
- It affects them both far beyond the mere boundaries of Sport.
- Certain demographic and pyschographic trends in society and
culture are having a special impact upon Sport.
- Certain specific trends within Sport itself have had and will
continue to result in substantive and critical change to it.
- Together, these changes and trends are greatly affecting Sport.
- They create an environment with tension, new opportunities
and pitfalls.
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