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- Today’s consumers have fundamentally
changed.
- Consumers need, desire and seek
meaningful experiences that:
- Create unpredictable outcomes;
- Change who they are; and
- Provide a balance between memory
and prophecy.
- The most valuable and successful
experiences touch each of the following realms:
- Entertainment;
- Educational;
- Escapist; and
- Esthetic.
- Anyone seeking success in the market
of the future will need to be a storyteller. The story is the
heart of the matter.
- Sport is an ideal way in which to satisfy
all of these needs, desires and realms.
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